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Featured Products
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
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Custom Surveys Within Your Budget
Custom Surveys Within Your Budget
Maximizing Profits Through Effective Online Research Design
$34.95 $24.95 text_stars
RFID Improving the Customer Experience
RFID Improving the Customer Experience
One-to-One Marketing in Real Time
$39.95 $24.95 text_stars
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $15.00
Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95 $29.95
The People Powered Brand
The People Powered Brand
A Blueprint for B2B Brand and Culture Transformation
$28.00 $24.95 text_stars
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $24.95 text_stars
Latest Products
Pam Danziger on Retail Trends
Pam Danziger on Retail Trends
Two book set
$38.00
Before Jackie -- Student Edition
Before Jackie -- Student Edition
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$19.95
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95 $22.45 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars