Call Toll-Free: 888-787-8100

Authors
Shopping Cart
0 items
Market Research Companies

Welcome to Paramount Books

A Job Seekers Guide to Careers in Market Research

Register for M2W at M2W.biz

Read PMP's author blog updates

 

Featured Products
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
Latinization and the Latino Leader
Latinization and the Latino Leader
How to value, develop, and advance talented professionals
$28.00
text_stars
Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95
Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $28.00 text_stars
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
text_stars
The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 text_stars
Qualitative Tips, Tricks, and Trends
Qualitative Tips, Tricks, and Trends
What Every Researcher Should Know
$24.95 $19.95
Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $17.95
Latest Products
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $28.00 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $17.50
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 text_stars
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $17.95
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95 $24.95 text_stars