Welcome to Paramount Books
Featured Products
 What's Black About It? Insights to Increase Your Share of a Changing African-American Market $39.95 $29.95 |
 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $34.95 $29.95 
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design $34.95 $27.50
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 The Art of Strategic Interviewing Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates. $19.95
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 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 Qualitative Tips, Tricks, and Trends What Every Researcher Should Know $24.95 |
Latest Products
 Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
 Hustle Marketing to Women in the Post-Recession World $24.95 $21.95
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 The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 Black Matters two-volume set Includes: What's Black About? and... Black STILL Matters in Marketing $74.90 $49.95 |
 Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Quirk's Case Studies In Marketing Research Health Care $34.95 $29.95 |
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95 $22.00
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