Advertising
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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $24.00 
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $32.00
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $34.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Advertising to Baby Boomers How to Create Marketing Messages for the Prime-Life Market $24.95
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 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95 $44.95
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 The Great Tween Buying Machine Marketing to today's tweens $47.50 $34.95 |
 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 |
 After Sixty Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 $29.95 |
 The 4Cs of Truth in Communications How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication $24.95 $19.95 |
 Beyond the Mission Statement Why Cause-Based Communications Lead to True Success $24.95 $19.95 |
 Too Busy to Shop Marketing to "Multi-Minding" Women $25.95 |
