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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $22.00 
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Advertising to Baby Boomers How to Create Marketing Messages for the Prime-Life Market $24.95
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 BrandAbout A Seriously Playful Approach for Passionate Brand-Builders and Merchants $34.95
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 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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