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Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00
5 out of 5 Stars!
Multicultural Intelligence by David Morse
Multicultural Intelligence by David Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50
5 out of 5 Stars!
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Advertising to Baby Boomers by Chuck Nyren
Advertising to Baby Boomers by Chuck Nyren
How to Create Marketing Messages for the Prime-Life Market
$24.95 $19.95 5 out of 5 Stars!
Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Latino Link by Joe Kutchera
Latino Link by Joe Kutchera
Building Brands Online with Hispanic Communities and Content
$34.95
5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
The Advertising On-Ramp by Belle Frank
The Advertising On-Ramp by Belle Frank
Tips on how to get Your First Advertising Job
$19.95
5 out of 5 Stars!
Hustle, by Bonnie Ulman and Sal Kibler
Hustle, by Bonnie Ulman and Sal Kibler
Marketing to Women in the Post-Recession World
$24.95
5 out of 5 Stars!
BrandAbout by Andrea Syverson
BrandAbout by Andrea Syverson
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00 $24.95 5 out of 5 Stars!
Customer Worthy by Michael R. Hoffman
Customer Worthy by Michael R. Hoffman
How and Why Everyone in Your Organization Must Think Like a Customer
$49.95
5 out of 5 Stars!