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 Under the Influence by Erin O. Patton Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 
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 Multicultural Intelligence by David Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 The Art of Strategic Listening by Robert Berkman Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Advertising to Baby Boomers by Chuck Nyren How to Create Marketing Messages for the Prime-Life Market $24.95
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 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95
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 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 The Advertising On-Ramp by Belle Frank Tips on how to get Your First Advertising Job $19.95
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 Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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 Customer Worthy by Michael R. Hoffman How and Why Everyone in Your Organization Must Think Like a Customer $49.95
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