Welcome to Paramount Books
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Featured Products
 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $24.00 
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 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $34.95
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $32.00
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 |
 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95
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Latest Products
 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 |
 Millennials in the Workplace Workforce Implications for educators, employers, and policy makers. Human resource strategies for a new generation. $59.00 |
 Lifestyle Market Analyst 2008 The Essential Source for Demographic and Lifestyle Activities $524.00 |
 Black Matters in Marketing 20 Truths About Black America Today $39.95 $29.95 |
 Media Generations Media Allocation in a Consumer-Controlled Marketplace $18.95 |
 Retail Communities Customer-Driven Retailing $18.95 |
 Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design $34.95
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 Getting Started with Conjoint Analysis Strategies for Product Design and Pricing Research $40.00 |
