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Under the Influence
Under the Influence
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $22.00 5 out of 5 Stars!
Multicultural Intelligence
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50 $22.50 5 out of 5 Stars!
Brand Busters
Brand Busters
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Advertising to Baby Boomers
Advertising to Baby Boomers
How to Create Marketing Messages for the Prime-Life Market
$24.95
5 out of 5 Stars!
Opportunity Screams
Opportunity Screams
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $24.95 5 out of 5 Stars!
Black Still Matters in Marketing
Black Still Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$34.95 $28.00 5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
The Advertising On-Ramp
The Advertising On-Ramp
Getting Your First Advertising Job
$19.95
5 out of 5 Stars!
Hustle
Hustle
Marketing to Women in the Post-Recession World
$24.95
5 out of 5 Stars!
BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00 $24.95 5 out of 5 Stars!