Pamela N. Danziger
Pamela N. Danziger is founder and president of Unity Marketing, a marketing consulting firm serving consumer product businesses that sell luxury and discretionary products. Her work is designed to help companies capture more market share and build brand equity by deepening their understanding of their customers. She lives in Stevens, Pennsylvania with her husband and two children.

Pam is well known to many PMP customers for her book Why People Buy Things They Don't Need. Originally published in 2002, an updated version of this popular book was released in 2004. Let Them Eat Cake: Marketing Luxury to The Masses, was released in 2005. Pam's most recent book, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, was released in 2006 and is also available from PMP.

 
Contact the Author:
telephone: 717-336-1600
e-mail: pam@unitymarketing.com