Peter Francese

Peter Francese
He was a co-founder of one of the first demographic information firms: National Planning Data Corporation (which became part of Claritas in 1990). While there he developed the first annual household estimates at the neighborhood level. Later he founded and began publishing American Demographics magazine, which quickly became the nation's most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award.

After Dow Jones purchased the firm, Francese remained president of American Demographics, Inc. (which also published Marketing Tools magazine) until 1997. Since then he has served as the Director of Market Analysis for Dow Jones and Director of Education Services for The Wall Street Journal. While at Dow Jones he authored the concluding chapter ("The Dow in 2100") for The Market's Measure, a book on the history and future of the Dow Jones Industrial Average.

Francese is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service and served on their Advisory Committee for Public Issues. He holds a graduate degree from Cornell University and has served two terms on the University President's Council.

For more information and to order Peter's latest book, Marketing Insights to Help Your Business Grow.

Contact the author:
Telephone: 603-778-1779
e-mail: peter@francese.com
web: web site