Herb Kemp
Herb Kemp is one of today's multicultural marketing and advertising pioneers, with more than 20 years of experience targeting the African-American consumer market for some of America's largest Fortune 500 companies including Burger King, General Motors, Kodak, the US Army, Denny's, Texaco, Anheuser Busch, KFC, Seagram's, Toys "R" Us, Coors, Hardee's, Ford Motors, AARP, 7UP, Alberto Culver, and AT&T.
Herb also served for eight years as President of the UniWorld Group, Inc. and 11 years as Executive Vice President at the Chisholm-Mingo Group, Inc.--two of the largest and most respected minority-owned-and-operated advertising agencies targeting the African-American market.
His advertising agency experience also includes senior level management positions at J. Walter Thompson, and Ogilvy & Mather. Prior to transitioning to the agency business, he held executive client-side brand-management positions at Pfizer, General Foods, and Chesebrough-Ponds. Today, Herb is the founder of What's Black about It?, a Westport, Connecticut-based marketing and advertising consultancy dedicated to providing the cultural insights and strategic planning tools essential to building businesses targeting African-American consumers.
Herb is a co-author of the book, Whats Black About It? published by PMP in 2005. The book is now in its second printing.
Contact the author:
Herb Kemp
What's Black About It?
6 Arrowhead Road
Westport, CT 06880
203-355-4105
e-mail: hkemp@optonline.net.
Co- Author