George P. Moschis, Ph.D.

George Moschis is professor of Marketing at University of Wisconsin-Madison, Alfred Bernhardt Research Professor, and the founding director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology Program Faculty. He has been studying the lifestyles and habits of different generations in the United States and other countries for more than 30 years.

Through the Center, which is globally known and has been recognized over the years by American Demographics as one of the best sources of marketing information in the United States, Dr. Moschis has conducted dozens of studies and has disseminated his research findings to thousands of organizations interested in serving the aging population. His list of publications includes more than 150 peer-reviewed articles and papers, dozens of research monographs, and seven books. Dr. Moschis is also a frequent contributor to various consumer and trade publications in this country and abroad, and he has served on the editorial boards of leading scientific journals.

Dr. Moschis lectures annually in several countries and is considered one of the world’s foremost authorities on topics related to consumption habits of different generations. He has consulted with and developed programs for a variety of leading corporations and government agencies worldwide, and has been a frequent speaker at business forums and a guest on national and international television networks.

Contact the author
phone: (404) 651-4177 x.1981
email: gmoschis@gsu.edu