David L. Siegel

Dave has been marketing to kids and their moms for more than 25 years. After several years of classic consumer packaged goods marketing, Dave moved over to the advertising and consulting field where he became enamored with the kids marketplace. As one of the first classic consumer marketers to realize the potential of marketing to kids, Dave has had the opportunity of helping dozens of companies in just about every industry realize and capitalize on the potential of marketing to kids and their moms.

Over the years, Dave had addressed such groups as the U.S. Olympic Committee, Grocery Manufacturer’s Association, Color Marketing Group, School Home & Office Association as well as several AMA chapters and the Retail Merchandising Conference regarding kids marketing. He has chaired or spoken at virtually every kids marketing conference in the country as well as Europe and Asia, and is also on the advisory board for KidPower and Marketing and Advertising to Kids.

In 1998, Dave joined forces with Tim Coffey and Greg Livingston and became president of WonderGroup, specializing in marketing and advertising to kids and their moms. Dave, his wife Jan, and their children Robin, Adam, Lauren, and Tiffany live in Cincinnati.