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 Interactive Catalog
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Author Guidelines
Paramount Market Publishing considers proposals for books about marketing. We do not publish fiction, poetry, or general business books. We are looking for books by experienced practitioners who have what we term "wisdom and insight" about a topic. The writer may use census data, reports from public sources or his or her consumer or business research, but these data will be surrounded by the author's own observations and experience.
We are looking for clear prose and actionable strategies. Our books are not theoretical, but are derived from actual experience in the marketplace. Books may be about a specific market segment such as The New SuperConsumer Mom+Kid, The Kids Market: Myths and Realities; Marketing to American Latinos, and What's Black About It?. We also publish books about specific marketing research techniques such as Dominators, Cynics, and Wallflowers and Moderating to the Max, both about moderating focus groups. Book topics that we currently have under contract include the baby boom, choice modeling, a new segmentation system for Latinos, using social networking for research, and marketing to South Asians in the U.S.
In order to decide whether to consider a book for publication, we need to see a proposal that includes a book title, a summary of the contents, chapter headings, and a summary by chapter. We need to know the author's background, what other books on this topic exist in the marketplace, and who the author thinks will be the audience for the book. A sample chapter is very helpful.
If we like a proposal, we will speak with the author at greater length and propose terms of a contract. Many of our authors are consultants and researchers whose main aim in publishing a book is to gain credibility in the marketplace. A book is an excellent business card. Unlike many other publishers, we give our authors exceptionally good discounts on their books so that they are an economical tool to use in marketing their own businesses.
Paramount editors and designers spend a lot of time refining a manuscript once it is received. Our aim is to produce highly accessible books that are designed for easy reading. Ideally, a reader will be able to find some useful piece of information on each page. We are not a vanity publisher and we do retain control over the final product, although we make every effort to assure that the author is satisfied with the final product.
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