Brand Management
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 BrandAbout A Seriously Playful Approach for Passionate Brand-Builders and Merchants $34.95
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 WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 Putting the Luxe Back in Luxury How New Consumer Values are Redefining the Way We Market Luxury $34.95 $28.00 
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 A Clear Eye for Branding Straight Talk on Today's Most Powerful Business Concept $17.95 |
 The Great Tween Buying Machine Marketing to today's tweens $47.50 $34.95 |
