Brand Management
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 $29.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 A Clear Eye for Branding Straight Talk on Today's Most Powerful Business Concept $17.95 |
 The Great Tween Buying Machine Marketing to today's tweens $47.50 $34.95 |
 Outsmart the MBA Clones The Alternative Guide to Competitive Strategy, Marketing, and Branding $39.95 $29.95 |
 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 Too Busy to Shop Marketing to "Multi-Minding" Women $25.95 |
 Real You Incorporated 8 Essentials for Women Entrepreneurs $24.95 |
 Branding the Man Why Men Are the Next Frontier in Fashion Retail $27.50 |
 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
