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Brand Management

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A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
5 out of 5 Stars!
Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95
5 out of 5 Stars!
The Kids Market: Myths & Realities
The Kids Market: Myths & Realities
The classic guide to kids' marketing research
$54.95 $44.95 5 out of 5 Stars!
Brand Busters
Brand Busters
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
Opportunity Screams
Opportunity Screams
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $29.95 5 out of 5 Stars!
BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$34.95
5 out of 5 Stars!
WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95 $34.95 5 out of 5 Stars!
Stir It Up!
Stir It Up!
Recipes for Robust Insights & Red Hot Ideas
$24.95
5 out of 5 Stars!
Putting the Luxe Back in Luxury
Putting the Luxe Back in Luxury
How New Consumer Values are Redefining the Way We Market Luxury
$34.95 $28.00 4 out of 5 Stars!
A Clear Eye for Branding
A Clear Eye for Branding
Straight Talk on Today's Most Powerful Business Concept
$17.95
The Great Tween Buying Machine
The Great Tween Buying Machine
Marketing to today's tweens
$47.50 $34.95