Brand Management
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 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 EPM Entertainment Marketing Sourcebook Access to more than 3,000 sources related to entertainment marketing $474.00 |
 Licensing Business Handbook Comprehensive business guide for property owners, manufacturers, and their agents $69.95 |
 Shopping Why we Love Shopping and How Retailers can Create the Ultimate Customer Experience $27.00 |
 Branded Male Marketing to Men $39.95 $29.95 |
 Citizen Marketers When people are the message $25.00 $15.00 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |
 Boom Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman $24.00 $12.00 |
 Putting the Luxe Back in Luxury How New Consumer Values are Redefining the Way We Market Luxury $34.95 $29.95 |
 Emotional Branding The New Paradigm for Connecting Brands to People $24.95 |
