Welcome to Paramount Books
Featured Products
 Before Jackie The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History $34.95 
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 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $29.95 
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 Latinization and the Latino Leader How to value, develop, and advance talented professionals $28.00 $24.95
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 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 $29.95 |
 A Nation of Numbers The Development of Marketing Research in America $49.95 $39.95
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 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $34.95 $24.95
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 Hispanic Customers for Life A Fresh Look at Acculturation $49.95 $29.95
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Black STILL Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand $29.95 $24.95 |
Latest Products
 Connecting with Affluent Consumers How to sell to Affluent Women and connect with High-Earning households $20.00 |
 We are Many, We are One Neo-Tribes and Tribal Analytics in 21st Century America $24.95 $22.45
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 Digital Context 2.0 Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things $14.95
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 Shops that POP! 7 Steps to Extraordinary Retail Success $28.00 $24.95
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 What Do HENRYs Want? Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet $14.95 |
 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 The Grandparent Economy How Baby Boomers Are Bridging the Generation Gap $34.95 $28.00
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Black STILL Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand $29.95 $24.95 |
 Critical Connections The Step-by-Step Guide to Transform Your Business Through Referral Marketing $34.50 $28.00 |
