Welcome to Paramount Books
Featured Products
 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 
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 What's Black About It? Insights to Increase Your Share of a Changing African-American Market $39.95 $29.95 |
 Hispanic Customers for Life A Fresh Look at Acculturation $49.95 $34.95
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 Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Hustle Marketing to Women in the Post-Recession World $24.95 $19.95
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 Consumer Insights 2.0 How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 Moderating to the Max (paperback edition) A full-tilt guide to in-depth to creative, insightful focus groups and depth interviews $34.95 $29.95
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95
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 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $29.95 |
Latest Products
 Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
Hustle Marketing to Women in the Post-Recession World $24.95 $19.95
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 The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 Black Matters two-volume set Includes: What's Black About? and... Black STILL Matters in Marketing $74.90 $49.95 |
Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Quirk's Case Studies In Marketing Research Health Care $34.95 $29.95 |
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95 $22.00
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