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Brand Management
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Authors
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Albanese, Isabelle
Aldridge, Katherine M.
Armstrong, Jim
Asacker, Tom
Benitez & Gonzalez
Benitez, Cristina
Berkman, Robert
BIGresearch
Binkewicz, Matthew P.
Bonnie Ulman & Sal Kibler
Brazeal, Mickey
Bystedt, Lynn, and Potts
Chandra, A., Rau, Ryans
Coffey, Siegel, and Smith
Cooper, B. & Philips, M.
Danziger, Pamela N.
Del Vecchio, Gene
Diener, Chris
Edelman, Michelle
Faura, Juan
Frank, Belle
Green, Brent
Harris, Leslie M.
Herman, Dan
Hoffman, Michael R.
Jackson Warner, Teneshia
Kahle, Robert
Kosmin, Barry and A. Keysar
Kutchera, Joe
Langer, Judith
Malone, Mary Kathryn
McNeal, James U.
Miller, Pepper
Miller, Pepper and Herb Kemp
Miller, Thomas W.
Miller, William E.
Morais, Robert J.
Morse, David R.
Moschis, George and Anil Mathur
Muley, Miriam
Nyren, Chuck
Patton, Erin O.
Pellegrin, Bertrand
Perkins, Jim
Rouda, Kaira Studivant
Sausset, Laurent
Siegel, Livingston, and Coffey
Skoloda, Kelley Murray
Syverson, Andrea
Tema-Lyn, Laurie
Tungate, Mark
Valdés, M. Isabel
Vitale, Dona
Vogel, Nadine O.
Wilkinson, Michael
Wirthwein, Chris
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