Hillstrom's Database Marketing

by Kevin Hillstrom

Kevin Hillstrom, a database marketing executive with two decades of experience in statistical modeling, experimental design, customer segmentation, housefile planning, and customer file forecasting, is a master of database marketing. This book takes on the topics of multi-channel customer migration, lifetime value, and measurement of complex customer behavior.

Kevin's experience includes the specialty apparel, catalog, hybrid seed, online advertising and retail industries.

The publishers of this book, Direct Academy, say this book is the finest one ever to be written on database marketing. They say, "It is clear. It is simple. It is understandable. It is complete."

For the CEO, Hillstrom's Database Marketing is a model for corporate database development or enhancement.

For the marketer, this book is a proven plan for improved performance, knowledge, profits, and strategic wisdom.

For the newcomer to database marketing, this book will holds its own for decades as a primary textbook.

For the oneline, catalog, retail, or wholesale entrepreneur, there is the foundation "How to," you need for building a database analytic process that creates success and growth.

For the financial manager, HIllstrom turns "mumo jumbo" into logical, clear data that translates to ROI and a higher corporate valuation and multiple.

Hillstrom's Database Marketing is a classic. Don't let the database marketing pros keep all the knowledge to themselves!

(206 pp., hardcover, 978-0977148929; 2006)