Outsmart the MBA Clones.
Dan Herman shows you how to break out of the crowd and achieve a sustainable advantage in marketing, strategy, and branding that your competitors will not be able to imitate.

Hispanic Customers for Life.
Isabel Valdes presents a completely new analysis of Latino segments, based on how long immigrants have lived in the U.S. culture, and explains how length of time in country affects the way companies should position their products for Latinos.

Brand Busters.
Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them.