Licensing Business Handbook
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"Licensing Business Handbook"
Comprehensive business guide for property owners, manufacturers, and their agents |
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| Price: | $69.95 |
| Availability: | In Stock |
| Item #: | 2217 |
| Average Rating: | Not Rated |
Seventh Edition--Revised 2008
A comprehensive business guide for property owners, manufacturers, and their agents. Whether you are a beginner or a veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers.
This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses, and designs. PLUS:
- How to acquire properties that fit your goals
- Extend product lines with minimal investment
- Bring an existing consumer base to your product
- And much more
(276 pp., paperback, ISBN 978-1-885747-96-9; 2008)
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