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Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95
Buying Styles
Buying Styles
Simple Lessons in Selling the Way Your Customer Buys
$19.95
Branding the Man
Branding the Man
Why Men Are the Next Frontier in Fashion Retail
$27.50 $10.00
Branded Male
Branded Male
Marketing to Men
$39.95 $10.00
Research and Information
Research and Information
An Integrated Approach for Business
$50.00
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00 $9.95
Boom
Boom
Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman
$24.00
RenGen
RenGen
The Rise of the Cultural Consumer--and What It Means to Your Business
$19.95 $10.00
Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$44.95 $39.95