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 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 Buying Styles Simple Lessons in Selling the Way Your Customer Buys $19.95 |
 Branding the Man Why Men Are the Next Frontier in Fashion Retail $27.50 |
 Hillstrom's Database Marketing A Master's Complete Method for Success in Database Marketing $95.00 |
 Branded Male Marketing to Men $39.95 |
 Research and Information An Integrated Approach for Business $50.00 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
 Boom Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman $24.00 |
 Truth The New Rules for Marketing in a Skeptical World $24.95 |
 RenGen The Rise of the Cultural Consumer--and What It Means to Your Business $19.95 |
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