Marketing Communications
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $22.00
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Marketing to Leading-Edge Baby Boomers perceptions, principles, practices, predictions 2nd edition $27.50
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 BrandAbout A Seriously Playful Approach for Passionate Brand-Builders and Merchants $34.95
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 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95
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 A Clear Eye for Branding Straight Talk on Today's Most Powerful Business Concept $17.95 |
 The 4Cs of Truth in Communications How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication $24.95 $19.95 |
