Welcome to Paramount Books
Featured Products
 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 
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 Hispanic Customers for Life A Fresh Look at Acculturation $49.95 $34.95
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 Latinization and the Latino Leader How to value, develop, and advance talented professionals $28.00 $24.95
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 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $34.95 $29.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Qualitative Tips, Tricks, and Trends What Every Researcher Should Know $24.95 $21.95 |
 WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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Latest Products
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95
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| WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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 Shopping Behavior in Asia What Retailers Need to Know for Success in the Far East $34.95 |
 The Art of Strategic Interviewing Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates. $19.95
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| Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 RenGen The Rise of the Cultural Consumer--and What It Means to Your Business $19.95 |
 The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly $19.95 |
