Marketing Management
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $34.95
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 $29.95
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 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95 $44.95
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 A Clear Eye for Branding Straight Talk on Today's Most Powerful Business Concept $17.95 |
 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $39.95 $29.95 |
 Outsmart the MBA Clones The Alternative Guide to Competitive Strategy, Marketing, and Branding $39.95 $29.95 |
 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 Consumer Insights 2.0 How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 $29.95 |
 A Knight's Code of Business How to Achieve Character and Competence in the Corporate World $24.95 $12.00 |
