Marketing Management
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $28.00
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95
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 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $34.95 $29.95
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 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Opportunity Screams Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 Latino Link Building Brands Online with Hispanic Communities and Content $34.95 $29.95
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 Black Still Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand $34.95 $28.00
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 BrandAbout A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00 $24.95
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