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Customer Worthy by Michael R. Hoffman
Customer Worthy by Michael R. Hoffman
How and Why Everyone in Your Organization Must Think Like a Customer
$49.95
5 out of 5 Stars!
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 5 out of 5 Stars!
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95
5 out of 5 Stars!
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
5 out of 5 Stars!
I F**king Love That Company by Bayard Winthrop
I F**king Love That Company by Bayard Winthrop
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95
5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95
5 out of 5 Stars!
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
5 out of 5 Stars!
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $29.95 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 5 out of 5 Stars!
Putting the Luxe Back in Luxury by Pamela Danziger
Putting the Luxe Back in Luxury by Pamela Danziger
How New Consumer Values are Redefining the Way We Market Luxury
$34.95
4 out of 5 Stars!
A Clear Eye for Branding by Tom Asacker
A Clear Eye for Branding by Tom Asacker
A conversation between executives that explains how branding has changed and why it is so important to see how branding links to consumers
$17.95
Outsmart the MBA Clones by Dan Herman, PhD
Outsmart the MBA Clones by Dan Herman, PhD
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95