Mature Markets/Baby Boomers
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 Marketing to Leading-Edge Baby Boomers perceptions, principles, practices, predictions 2nd edition $27.50 
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Marketing to Leading-Edge Baby Boomers perceptions, principles, practices, predictions 2nd edition $27.50
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 Advertising to Baby Boomers How to Create Marketing Messages for the Prime-Life Market $24.95
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 Baby Boomers and Their Parents Surprising Findings about Their Lifestyles, Mindsets, and Well-Being $47.50 $24.95 |
 After Sixty Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 $24.95 |
 After Fifty How the Baby Boom Will Redefine the Mature Market $39.95 $24.95 |
 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $29.95 |
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