Mature Markets/Baby Boomers
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 Marketing to Leading-Edge Baby Boomers perceptions, principles, practices, predictions 2nd edition $27.50 
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 Advertising to Baby Boomers How to Create Marketing Messages for the Prime-Life Market $24.95
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 The Baby Boom: Americans Born 1946 to 1964, 6th ed. Demographic data profile of the Baby Boom generation $69.95
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 Older Americans: A Changing Market, 6th Edition Profile of Americans Aged 55 and Older $69.95
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 Baby Boomers and Their Parents Surprising Findings about Their Lifestyles, Mindsets, and Well-Being $47.50 $34.95 |
 After Sixty Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter $39.95 $29.95 |
 After Fifty How the Baby Boom Will Redefine the Mature Market $39.95 |
 Dot Boom Marketing to Baby Boomers Through Meaningful Online Engagement $28.00 |
 Black Still Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to the Survival of Your Brand $34.95 |
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 |
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