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Mature Markets/Baby Boomers

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Marketing to Leading-Edge Baby Boomers by Brent Green
Marketing to Leading-Edge Baby Boomers by Brent Green
perceptions, principles, practices, predictions 2nd edition
$27.50
5 out of 5 Stars!
Marketing to Leading-Edge Baby Boomers by Brent Green
Marketing to Leading-Edge Baby Boomers by Brent Green
perceptions, principles, practices, predictions 2nd edition
$27.50
5 out of 5 Stars!
Advertising to Baby Boomers by Chuck Nyren
Advertising to Baby Boomers by Chuck Nyren
How to Create Marketing Messages for the Prime-Life Market
$24.95 $19.95 5 out of 5 Stars!
Marketing to PrimeTime Women by Marti Barletta
Marketing to PrimeTime Women by Marti Barletta
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00
5 out of 5 Stars!
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Shops that POP! 7 Steps to Extraordinary Retail Success by Pam Danziger
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP!
$28.00 $24.95 5 out of 5 Stars!
The Grandparent Economy by Lori K. Bitter
The Grandparent Economy by Lori K. Bitter
How Baby Boomers Are Bridging the Generation Gap in today's economy
$34.95
5 out of 5 Stars!
Baby Boomers and Their Parents by George Moschis and Anil Mathur
Baby Boomers and Their Parents by George Moschis and Anil Mathur
Surprising Findings about Their Lifestyles, Mindsets, and Well-Being
$47.50
After Sixty by Leslie M. Harris and Michelle Edelman
After Sixty by Leslie M. Harris and Michelle Edelman
Marketing to Baby Boomers Reaching Their Big Transition Years, introduction by Lori Bitter
$39.95 $19.95
After Fifty by Leslie M. Harris
After Fifty by Leslie M. Harris
How the Baby Boom Will Redefine the Mature Market
$39.95
Connecting with Affluent Consumers (Two books)
Connecting with Affluent Consumers (Two books)
How to sell to Affluent Women and connect with High-Earning households
$20.00
Dot Boom
Dot Boom
Marketing to Baby Boomers Through Meaningful Online Engagement
$28.00
Women, Wealth & Giving
Women, Wealth & Giving
The Virtuous Legacy of the Boom Generation
$49.95 $29.95