Welcome to Paramount Books
Featured Products
 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $31.95 
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 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $39.95 |
 WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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 Qualitative Tips, Tricks, and Trends What Every Researcher Should Know $24.95 $21.95 |
 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Moderating to the Max A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews $34.95 |
 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $26.00
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Latest Products
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95
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| WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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 Shopping Behavior in Asia What Retailers Need to Know for Success in the Far East $34.95 $29.95 |
 The Art of Strategic Interviewing Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates. $19.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 RenGen The Rise of the Cultural Consumer--and What It Means to Your Business $19.95 |
 The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly $19.95 |
