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New PMP Books for 2012

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Opportunity Screams
Opportunity Screams
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
5 out of 5 Stars!
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $29.95 5 out of 5 Stars!
Black Still Matters in Marketing
Black Still Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$34.95 $29.95 5 out of 5 Stars!
Latinization and the Latino Leader
Latinization and the Latino Leader
How to value, develop, and advance talented professionals
$28.00 $24.95 5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$34.95
5 out of 5 Stars!
WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95 $34.95 5 out of 5 Stars!
Stir It Up!
Stir It Up!
Recipes for Robust Insights & Red Hot Ideas
$24.95
5 out of 5 Stars!
The Art of Strategic Interviewing
The Art of Strategic Interviewing
Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates.
$19.95
5 out of 5 Stars!
Putting the Luxe Back in Luxury
Putting the Luxe Back in Luxury
How New Consumer Values are Redefining the Way We Market Luxury
$34.95 $28.00 4 out of 5 Stars!
Qualitative Tips, Tricks, and Trends
Qualitative Tips, Tricks, and Trends
What Every Researcher Should Know
$24.95 $21.95
Shopping Behavior in Asia
Shopping Behavior in Asia
What Retailers Need to Know for Success in the Far East
$34.95