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Featured Products
 We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95 
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 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00
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 Dive In by Nadine O. Vogel Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $24.95 |
 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 The Art of Strategic Listening by Robert Berkman Finding Market Intelligence through Blogs and Other Social Media $39.95
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 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone Tips for making the most of qualitative research $24.95 |
 Latino Link by Joe Kutchera Building Brands Online with Hispanic Communities and Content $34.95 $19.95
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Latest Products
 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
 Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95
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 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95
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