Emotional Branding

Also available for Amazon Kindle readers (see below)

Updated and revised edition!
Includes winning internet strategies in the age of social media

by Marc Gobe

Emotional Branding bonds brands with today's savvy consumers. A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. 

--develop unforgettable brand personalities 

--customize brand presence to different consumer segments 

--incorporate brand strategies into product and retail architecture design 

--facilitate interactive access to your products through the Internet.

Emotional Branding breaks new ground in proposing innovative ways to create powerful and effective branding programs for meeting the challenges and opportunities of the new emotion-based economy.

(360 pp., paperback, ISBN 978-1-58115-672-0; 2010)

 Available for Amazon Kindle readers