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PMP E-BOOK LIBRARY

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A Little Less Conversation by Tom Asacker
A Little Less Conversation by Tom Asacker
how today's brands find ways to connect with customers despite the noisy advertising world
$19.95
5 out of 5 Stars!
Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $22.50 5 out of 5 Stars!
The 85% Niche by Miriam Muley
The 85% Niche by Miriam Muley
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 5 out of 5 Stars!
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
How to develop a winning new product innovation program.
$39.95 $29.95 5 out of 5 Stars!
Hispanic Customers for Life by Isabel Valdes
Hispanic Customers for Life by Isabel Valdes
A Fresh Look at Acculturation
$49.95 $29.95 5 out of 5 Stars!
RFID Improving the Customer Experience by Mickey Brazeal
RFID Improving the Customer Experience by Mickey Brazeal
One-to-One Marketing in Real Time
$39.95 $24.95 5 out of 5 Stars!
Brand Busters by Chris Wirthwein
Brand Busters by Chris Wirthwein
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
5 out of 5 Stars!
Marketing to Leading-Edge Baby Boomers by Brent Green
Marketing to Leading-Edge Baby Boomers by Brent Green
perceptions, principles, practices, predictions 2nd edition
$27.50
5 out of 5 Stars!
Marketing to Leading-Edge Baby Boomers by Brent Green
Marketing to Leading-Edge Baby Boomers by Brent Green
perceptions, principles, practices, predictions 2nd edition
$27.50
5 out of 5 Stars!
Advertising to Baby Boomers by Chuck Nyren
Advertising to Baby Boomers by Chuck Nyren
How to Create Marketing Messages for the Prime-Life Market
$24.95 $19.95 5 out of 5 Stars!
Multicultural Intelligence (paperback edition) by David Morse
Multicultural Intelligence (paperback edition) by David Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$29.95
5 out of 5 Stars!
The People Powered Brand by Chris Wirthwein and Joe Bannon
The People Powered Brand by Chris Wirthwein and Joe Bannon
A Blueprint for B2B Brand and Culture Transformation
$28.00
5 out of 5 Stars!