Welcome to Paramount Books
Featured Products
 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $24.00 
|
 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $34.95
|
 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 $29.95
|
 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $32.00
|
 A Little Less Conversation Connecting with Customers in a Noisy World $19.95
|
 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
|
 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95 |
 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 |
 Shopping Why we Love Shopping and How Retailers can Create the Ultimate Customer Experience $27.00 |
Latest Products
 Black Matters in Marketing 20 Truths About Black America Today $39.95 $29.95 |
 Media Generations Media Allocation in a Consumer-Controlled Marketplace $18.95 |
 Retail Communities Customer-Driven Retailing $18.95 |
 Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design $34.95 $29.95 |
 Getting Started with Conjoint Analysis Strategies for Product Design and Pricing Research $40.00 |
 Research Alert Yearbook 2010 Edition $329.00 |
 Household Spending Who Spends How Much on What, 14th edition (paperback) $94.95 |
Household Spending Who Spends How Much on What, 14th edition (hardcover) $125.00 |
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 |
