Morse, David R.

David Morse

David Morse is the President and CEO of New American Dimensions, the nation’s leading multicultural market research and consulting firm specializing in analysis and intelligence on the “hyphenated American.” The company has pioneered in-depth research techniques that incorporate regional, generational, acculturation, and lifestyle factors to identify and articulate the complex consumer landscape to its clients. David and his colleagues have advised clients that include Fortune 100 executives, marketers, and key business leaders on strategizing and executing million dollar campaigns.
 

David is uniquely positioned to identify the complex and changing attitudes of hyphenated Americans; he regularly travels the country to personally conduct field research as a focus group moderator. His 25 years of experience includes senior marketing and market research positions in the U.S. and abroad at Levi Strauss & Co, Gillette de Mexico, Southern Pacific Transportation Company, and American Honda Motor Company.

David is frequently quoted by the media such as The New York Times, The New York Post, The Christian Science Monitor, La Opinion, The Dallas Morning News, and the Associated Press. He often speaks to national companies, research groups, and marketing industry conferences about current and future consumer trends in the U.S., especially as it relates to how ethnic Americans are rewriting the rules of the marketplace.

Mr. Morse is also a discussion moderator and panelist for the Multicultural Marketplace column on RetailWire.com, an online retail industry news analysis and discussion forum. He has authored topics ranging from “Dealing in Diversity” to “What Race are Hispanics?” to “The Mainstreaming of Ethnic Markets.” He also publishes a webblog titled “Morse’s Code” on NewAmericanDimensions.com.  Most recently, his article “America in Black and White” was a featured chapter in the Cabletelevision Advertising Bureau’s 1997 book Race, Relevance, Revenue.

David holds a Master of International Management degree from Thunderbird, The American Graduate School of International Management. There he specialized in Consumer Marketing with a special emphasis on Latin America. His Bachelor of Arts in Psychology and Japanese Studies is from the University of New Hampshire. He also speaks Japanese and is fluent in Spanish.