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Under the Influence
Under the Influence
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $24.00 5 out of 5 Stars!
Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95 $29.95 5 out of 5 Stars!
The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $34.95 5 out of 5 Stars!
Multicultural Intelligence
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50 $32.00 5 out of 5 Stars!
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95 $39.95 5 out of 5 Stars!
RFID Improving the Customer Experience
RFID Improving the Customer Experience
One-to-One Marketing in Real Time
$39.95 $29.95 5 out of 5 Stars!
The Kids Market: Myths & Realities
The Kids Market: Myths & Realities
The classic guide to kids' marketing research
$54.95 $44.95 5 out of 5 Stars!
The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Customer Worthy
Customer Worthy
How and Why Everyone in Your Organization Must Think Like a Customer
$49.95 $44.95 5 out of 5 Stars!
Marketing to American Latinos Part 1
Marketing to American Latinos Part 1
A Guide to the In-Culture Approach: Part I
$29.95 $24.95
Marketing to American Latinos Part 2
Marketing to American Latinos Part 2
A Guide to the In-Culture Approach, Part II
$54.95 $34.95
The Great Tween Buying Machine
The Great Tween Buying Machine
Marketing to today's tweens
$47.50 $34.95