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Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $28.00 5 out of 5 Stars!
Multicultural Intelligence
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50 $22.50 5 out of 5 Stars!
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95 $34.95 5 out of 5 Stars!
RFID Improving the Customer Experience
RFID Improving the Customer Experience
One-to-One Marketing in Real Time
$39.95 $29.95 5 out of 5 Stars!
The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 5 out of 5 Stars!
Using Choice Modeling to Supercharge Your Business
Using Choice Modeling to Supercharge Your Business
Know What Your Customers Want, Know What You Can Do About It
$34.95 $29.95 5 out of 5 Stars!
Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to in-depth to creative, insightful focus groups and depth interviews
$34.95 $29.95 5 out of 5 Stars!
The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $29.95 5 out of 5 Stars!
WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95 $29.95 5 out of 5 Stars!
Black Still Matters in Marketing
Black Still Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$34.95 $28.00 5 out of 5 Stars!
Latinization and the Latino Leader
Latinization and the Latino Leader
How to value, develop, and advance talented professionals
$28.00 $24.95 5 out of 5 Stars!