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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $24.00 
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 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 $29.95
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 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $34.95
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 $32.00
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 Hispanic Customers for Life A Fresh Look at Acculturation $49.95 $39.95
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 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer $49.95 $44.95
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 Marketing to American Latinos Part 1 A Guide to the In-Culture Approach: Part I $29.95 $24.95 |
 Marketing to American Latinos Part 2 A Guide to the In-Culture Approach, Part II $54.95 $34.95 |
 The Great Tween Buying Machine Marketing to today's tweens $47.50 $34.95 |
