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Predicting The Turn is your rule book for the new game of high-stakes business.

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A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
Shopping Behavior in Asia by Laurent Sausset
Shopping Behavior in Asia by Laurent Sausset
What Retailers Need to Know for Success in the Far East
$34.95
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$44.95 $39.95
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
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ThinkAbout by Andrea Syverson
ThinkAbout by Andrea Syverson
77 Creative Prompts for Innovation
$34.95 $24.95 text_stars
Women, Wealth & Giving
Women, Wealth & Giving
The Virtuous Legacy of the Boom Generation
$49.95 $29.95
Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $22.50 text_stars
Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone
Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone
Tips for making the most of qualitative research
$24.95
Latest Products
Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse
Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse
A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history
$39.95
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Special Offer! Two Must Reads for 2017
Special Offer! Two Must Reads for 2017

$56.00 $39.20
Hit Makers by Derek Thompson
Hit Makers by Derek Thompson
The Science of Popularity in an Age of Distraction
$28.00
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Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00 $28.00 text_stars
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, by Dave Knox
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$28.00 $26.00 text_stars
Pam Danziger on Retail Trends
Pam Danziger on Retail Trends
Expert Pam Danziger discusses retail trends in the luxury market and for independent shop owners
$38.00
Before Jackie -- Student Edition
Before Jackie -- Student Edition
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$19.95
Connecting with Affluent Consumers (Two books)
Connecting with Affluent Consumers (Two books)
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
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