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Qualitative Market Research

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The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
Stir It Up! by Laurie Tema-Lyn
Stir It Up! by Laurie Tema-Lyn
Fresh ideas for exercises to use with focus groups, and meeting facilitation
$24.95
5 out of 5 Stars!
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95
5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95
5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
5 out of 5 Stars!
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
5 out of 5 Stars!
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 5 out of 5 Stars!
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
$34.95
The Mirrored Window by Judith Langer
The Mirrored Window by Judith Langer
Everything you need to know about setting up and reporting on focus groups from a master moderator
$34.95
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95