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Qualitative Market Research

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The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Moderating to the Max
Moderating to the Max
A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
$34.95 $29.95
The Mirrored Window
The Mirrored Window
Focus Groups from a Moderator's Point of View
$34.95 $29.95
Dominators, Cynics, and Wallflowers
Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95 $29.95
Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
The 4Cs of Truth in Communications
The 4Cs of Truth in Communications
How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication
$24.95 $19.95
Beyond the Mission Statement
Beyond the Mission Statement
Why Cause-Based Communications Lead to True Success
$24.95 $19.95
Qualitative Market Research
Qualitative Market Research
A comprehensive guide to qualitative market research
$59.95
Shopping
Shopping
Why we Love Shopping and How Retailers can Create the Ultimate Customer Experience
$27.00
The Art of Strategic Listening (Download edition)
The Art of Strategic Listening (Download edition)
Finding Market Intelligence through Blogs and Other Social Media
$39.95
Research and Information
Research and Information
An Integrated Approach for Business
$50.00 $30.00
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95