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Qualitative Market Research

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The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
Stir It Up! by Laurie Tema-Lyn
Stir It Up! by Laurie Tema-Lyn
Fresh ideas for exercises to use with focus groups, and meeting facilitation
$24.95
5 out of 5 Stars!
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95
5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 5 out of 5 Stars!
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
5 out of 5 Stars!
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
Moderating to the Max by Jean Bystedt, Siri Lynn, and Deborah Potts, PhD
A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
$34.95
The Mirrored Window by Judith Langer
The Mirrored Window by Judith Langer
Everything you need to know about setting up and reporting on focus groups from a master moderator
$34.95
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95
Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95