Qualitative Market Research
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95 
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 Moderating to the Max (paperback edition) A full-tilt guide to in-depth to creative, insightful focus groups and depth interviews $34.95 $29.95
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 Moderating to the Max A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews $34.95 |
 The Mirrored Window Focus Groups from a Moderator's Point of View $34.95 |
 Dominators, Cynics, and Wallflowers Practical Strategies for Moderating Focus Groups and Running Productive Meetings $34.95 |
 Consumer Insights 2.0 How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 The 4Cs of Truth in Communications How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication $24.95 $19.95 |
 Ethnography for Marketers A Guide to Consumer Immersion $59.95 |
 Qualitative Tips, Tricks, and Trends What Every Researcher Should Know $24.95 |
The Art of Strategic Listening (Download edition) Finding Market Intelligence through Blogs and Other Social Media $39.95 |
