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Using Choice Modeling to Supercharge Your Business by Chris Diener
Using Choice Modeling to Supercharge Your Business by Chris Diener
Know What Your Customers Want, Know What You Can Do About It
$34.95 $24.95 5 out of 5 Stars!
The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95 $29.95 5 out of 5 Stars!
Refocusing Focus Groups: A Practical Guide by Robert Morais
Refocusing Focus Groups: A Practical Guide by Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
5 out of 5 Stars!
Custom Surveys Within Your Budget by Brian Cooper and Maria Phillips
Custom Surveys Within Your Budget by Brian Cooper and Maria Phillips
Maximizing Profits Through Effective Online Research Design
$34.95
5 out of 5 Stars!
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 5 out of 5 Stars!
The Complete Guide to Writing Questionnaires by David Harris
The Complete Guide to Writing Questionnaires by David Harris
How to Get Better Information for Better Decisions
$54.00 $39.95 5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 5 out of 5 Stars!
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 5 out of 5 Stars!
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
5 out of 5 Stars!
Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
Research and Information
Research and Information
An Integrated Approach for Business
$50.00
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85