Research Alert Yearbook

Available in March 2010! Reserve your copy now.

from EPM Communications, Inc.

For nearly 20 years, astute market researchers have relied on the Research Alert Yearbook to track emerging trends and for the data behind consumer spending and attitudes. Armed with the latest information reported in the 2010 edition, you will be able to adjust your marketing, advertising and promotions to today’s marketplace realities.

The Yearbook draws from the pages of the respected EPM newsletters Research Alert, Youth Markets Alert, and Entertainment Marketing Letter. You’ll benefit from experienced analysts’ interpretation of the data showing what consumers are thinking, what they’re doing, and where they’re spending their time and money. You can discover:

• what consumers buy,
• where they spend their money,
• how to unlock the buying power of Hispanic, Black, and Asian Americans,
• how to capitalize on the lucrative youth sector,
• which media they’re turning to for entertainment, ads, and information,
• and more, all broken down into categories such as demographics, entertainment/media usage, consumer spending, health & wellness, and food & beverages.

You’ll also find complete source information for each entry so you can follow up when you need to drill down on a specific topic. Plus, hundreds of easy-to-read charts, tables and graphs provide instant reference points for your proposals, sales materials, and business development projects.

(approx. 350 pp., paperback report, ISSN 11542-9172; March 2010)