Turning Silver Into Gold

$10 off the list price

by Dr. Mary S. Furlong

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents an enormous business opportunity. In this book, Dr. Mary Furlong offers a complete blueprint for profiting from that opportunity.

Dr. Furlong reveals breakthrough product and service opportunities and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they are about to make.

Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trains in these fast-growing markets and identify opportunities to innovate entirely new categories of products and services.

(280 pages, hardcover, ISBN 978-0-13-185698-1; 2007)