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Why People Buy Things They Don't Need by Pamela Danziger

Why People Buy Things They Don't Need by Pamela Danziger
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"Why People Buy Things They Don't Need by Pamela Danziger"
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
Price: $34.95 $24.95
Availability: In Stock
Item #: 1009
Author: Danziger, Pamela N.
Average Rating: Not Rated

by Pamela Danziger

Pamela Danziger, a well-known researcher in the luxury goods area, uses survey data to explain what people buy, how they make buying decisions on discretionary purchases, and why they make those decisions.

Table of Contents

Chapter 1   Why do people buy things they don't need?

Chapter 2   What do we need? More than you ever imagined

Chapter 3    If consumer spending is the engine of the economy, then discretionary spending is the gas

Chapter 4    Justifiers give consumers permission to buy

Chapter 5    What things people buy that they don't need

Categories covered indivdiually include:

pre-recorded videos and music ... books ... magazines, and newsletters ... greeting cards and stationary ... special personal-care products ... candles ... home textiles ... flowers ... seeds ...  outdoor landscaping ... kitchenware and accessories ... Christmas and other seasonal decorations ... toys, games, and dolls ... picture frames ... photographic equipment and supplies ... computers, software for home use ... jewelry ... garden equipment ... decorative items for garden and patio ... sporting goodse ... exercise equipment ... florals and greenery for indoor use ... aromatherapy and scented household products ...  pet accessories ... furniture ... craft supplies ... sewing, knitting, needlework ... audio equipment, stereo systems ... collectibles ... lamps and lighting accessories ... vases, urns, pots ... arts, prints, lithograph ...  tabletop ... wall decor ... figurines and sculptures.

Chapter 6   Trends that impact why people buy things they don't need

Chapter 7   Putting it all together: How to Sell More

(220 pages, hardcover, ISBN 978-0-9725290-4-4; 2004)

 

 

 

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