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Women and Men

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The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 5 out of 5 Stars!
Black Still Matters in Marketing
Black Still Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$34.95 $28.00 5 out of 5 Stars!
Generation X: Americans Born 1965 to 1976, 6th ed.
Generation X: Americans Born 1965 to 1976, 6th ed.
Demographic data profile of Generation X
$69.95
5 out of 5 Stars!
Hustle
Hustle
Marketing to Women in the Post-Recession World
$24.95 $21.95 5 out of 5 Stars!
Putting the Luxe Back in Luxury
Putting the Luxe Back in Luxury
How New Consumer Values are Redefining the Way We Market Luxury
$34.95 $28.00 4 out of 5 Stars!
Marketing to the New Super Consumer Mom & Kid
Marketing to the New Super Consumer Mom & Kid
Today's moms are not the ones you thought you knew!
$39.00 $34.95 4 out of 5 Stars!
Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95
Real You Incorporated
Real You Incorporated
8 Essentials for Women Entrepreneurs
$24.95
Branding the Man
Branding the Man
Why Men Are the Next Frontier in Fashion Retail
$27.50
Shopping
Shopping
Why we Love Shopping and How Retailers can Create the Ultimate Customer Experience
$27.00
Branded Male
Branded Male
Marketing to Men
$39.95
Boom
Boom
Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman
$24.00