Youth Markets
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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 
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 Black Still Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand $34.95 $28.00
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 The Millennials: Americans Born 1977 to 1994, 4th ed. Demographic data profile of Young Americans $69.95
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 The Kids Market: Myths & Realities The classic guide to kids' marketing research $54.95 $44.95
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 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 
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 The Great Tween Buying Machine Marketing to today's tweens $47.50 $34.95 |
 Millennials and the Pop Culture Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games $49.00 |
 Millennials Go to College, 2nd Edition How the Millennial Generation is Reshaping Campus Life $59.00 |
 Millennials in the Workplace Workforce Implications for educators, employers, and policy makers. Human resource strategies for a new generation. $59.00 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 |
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