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Youth Markets

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Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00
5 out of 5 Stars!
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95 $34.95 5 out of 5 Stars!
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Today's moms are not the ones you thought you knew!
$29.95 $24.95 4 out of 5 Stars!
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
Marketing to today's tweens
$47.50 $34.95
Millennials and the Pop Culture
Millennials and the Pop Culture
Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games
$49.00
Millennials Go to College, 2nd Edition
Millennials Go to College, 2nd Edition
How the Millennial Generation is Reshaping Campus Life
$59.00
Millennials in the Workplace
Millennials in the Workplace
Workforce Implications for educators, employers, and policy makers. Human resource strategies for a new generation.
$59.00
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00
Marketing to Gen Z by Jeff Fromm and Angie Read
Marketing to Gen Z by Jeff Fromm and Angie Read
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
$24.95 $12.50