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Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $22.50 5 out of 5 Stars!
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95 $34.95 5 out of 5 Stars!
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Today's moms are not the ones you thought you knew!
$29.95
4 out of 5 Stars!
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
The Great Tween Buying Machine by David Siegel, Tim Coffey, and Greg Livingston
Marketing to today's tweens
$47.50 $34.95
Millennials and the Pop Culture
Millennials and the Pop Culture
Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games
$49.00
Millennials Go to College, 2nd Edition
Millennials Go to College, 2nd Edition
How the Millennial Generation is Reshaping Campus Life
$59.00
Black STILL Matters in Marketing by Pepper Miller
Black STILL Matters in Marketing by Pepper Miller
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$34.95
Millennials in the Workplace
Millennials in the Workplace
Workforce Implications for educators, employers, and policy makers. Human resource strategies for a new generation.
$59.00
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00 $9.95