The Midwest Book Review |
21/07/2010

A top pick for businesses that need research but may have trouble affording it.

Linda McLoof |
07/04/2010

Research is a direct lifeline to revenue and yet, it is often under-appreciated by those who believe that they can reach their goals by navigating their own marketing strategies. Cooper and Philip’s incredibly comprehensive online research book explains the concept of research, how to execute strategies using specific methodologies, and helps define the direction needed to reach goals. This book will become an invaluable resource to both marketers and researchers and should elevate the importance of research to new heights. --Linda McLoof, Senior Media Researcher; (former Executive Director, News Research, ABC-TV)

Earl Wilcox |
07/04/2010

The advent of Internet-based research has created an opportunity for many businesses to gather consumer intelligence that previously had been either impractical or too costly to collect. Custom Surveys Within your Budget is a chapbook for Internet research; it’s the perfect how-to guide for the seasoned practitioner as well as the enterprising general business professional in need of a bootstrap for this exciting new resource. --Earl Wilcox, Researcher/Ethnographer, Plannerzone, Inc.

Devin Reese |
07/04/2010

This book is a wonderful resource for anyone with an interest or need to do research. It provides a comprehensive overview of research that is clear and easy to use. The chapter design allows you to quickly find what you are looking for, saving you valuable time. The focus on how research benefits business decisions ensures that after reading this, your next research project will be well designed, efficient and effective. I recommend this to anyone looking to make better business decisions through research. --Devin Reese, Senior Research Manager for a leading Advertising Research Company

Jim Umberger |
07/04/2010

Research is a critical component to building a solid marketing strategy, yet all too often overlooked because it is thought to be too complicated, time consuming or costly. Cooper and Philips have made custom research attainable by providing an in-depth look at all aspects of research in a practical and easy to use format. Custom Surveys Within Your Budget is an invaluable research reference guide that every marketer should have in his or her arsenal. --Jim Umberger, President, Engage Marketing Group