Katie Rivas |
19/07/2013

This book takes you into the thoughts of women of all ages, classes, and cultures. While reading these women's stories, readers can really get a sense of just how the recession has effected their everyday lives and how they coped with the spiraling economy. "Hustle" is full of fun examples that can relate to every age group, as well as great psychological analysis written throughout the book. As a woman I saw the truth brought forth on every page. Ulman and Kibler have written what seems to be near impossible, a book into a woman's mind, and I can only imagine how helpful their ideas and words will help fellow readers!

Jure KLEPIC |
23/04/2013

Pulitzer-prize winning author Alice Walker was quoted as saying that “The most common way people give up their power is by thinking they don't have any.” Hustle is an eye opener, showing us all how women today – in spite of being knocked down by a brutal economy – have found their power in the post-Recession world in the most remarkable ways. Jure KLEPIC, social media innovator & strategist

Brenda Lynch |
23/04/2013

Coming out of the Great Recession, women have taken on the herculean task of trying to maintain the best standard of living in an age of reduced circumstances. As the new “Masters of the Deal,” women have fundamentally altered the way they are shopping and relating to brands. Hustle delivers an inside look at how marketers need to change in order to connect with these savvy and driven shoppers. Brenda Lynch – Adjunct professor at the University of Southern California and Senior Partner at Rogers Finn Partners

Nan McCann |
12/04/2013

Leave it to Bonnie Ulman to grapple with the elephant in the room!!! No one else has dealt with how the severity and duration of this recession has impacted female consumer behavior and what it means to marketers as they seek to build brand and business. Thank you for clarifying the new market reality and giving us a sense of how to move forward! --Nan McCann, Co-Founder, M2W®--The Marketing To Women Conference

Scott Jacobson |
09/04/2013

Hustle reminds us, as marketers, how easy it is to be led astray by our own assumptions and experiences. Ulman and Kibler reinforce that the best marketers start with a clean slate and only draw upon their own strategic and creative instincts once they’ve got a foundation of objective data to build upon. Scott Jacobson, Director of Marketing, Communications and Fundraising, St. John Ambulance (UK)