Kendall Nash |
16/09/2014
Masterful, informative, and fun – with creativity, Abbott and Dale thoroughly navigate the foundational tenets of qualitative methods taken to the web. Their real-life examples and holistic exploration of the online qualitative landscape will elevate the work of qualitative researchers of all experience levels. Snag this book; you’ll laugh and learn your way into better online qualitative research.
--Kendall Nash, Vice President, Senior Qualitative Consultant, Burke, Inc.
Tom De Ruyck |
16/09/2014
Susan & Jennifer have put together a wonderful book. They guide the reader through the exciting world of online qualitative research.
It’s for sure more than just ‘taking qual online’! After reading this book you will understand why ‘digital’ has the potential to transform qualitative research for ever… and the better.
You need to be part of this revolution… and your journey starts here!
--Tom De Ruyck, Managing Partner at InSites Consulting & Online Research Community Pioneer
Marc-André Leduc |
16/09/2014
This book is a definite must read for all new Qual researchers doing online or not yet. It lays out the path to online methodologies in a simple and easy way to understand. Seasoned researchers will also appreciate the numerous case studies with tons of really clear and helpful tips to further their skills and optimize their methodologies. This book actually made me rethink online research in an even more positive way, by providing a thorough and complete recipe book for online research and offering multiple nuances to personalize your projects and shine with your clients.
--Marc-André Leduc, passionate qualitative researcher since 1999
Diane Liebenson |
16/09/2014
Two highly accomplished practitioners got it right with Qual-Online. Dale and Abbott guide readers through the plethora of qualitative methods in an easy-to-understand way, offering a comprehensive overview complete with practical steps for getting it done and applicable case studies to see what really happens.
--Diane Liebenson, Publisher, GreenBook
Shaili Bhatt |
16/09/2014
This guide is a gold mine! Over a decade of online qual exploration led to this work, and it’s absolutely essential to know the opportunities and challenges with each of the designs and technologies that are presented here.
--Shaili Bhatt, Research Director, C+R Research