Pepper Miller |
07/07/2009

Finally, a cultural marketing book that challenges (and wins!) over conventional wisdom's perception about The Hip-hop Generation. Patton's well-written, first-person voice provides authenticity, clarity, and insights along with current marketing and real life examples that present a different perspective about this often misunderstood, yet valuable market segment. PEPPER MILLER, The Hunter-Miller Group, Inc., author of What's Black About it?

Stephon Marbury |
07/07/2009

Working with Erin Patton and The Mastermind Group has been a divine order from up above. It's rare when you are able to connect with a company that sees and shares the same vision. Starbury's mission was to change the world one person at a time and we did just that. Erin Patton will do down as a marketing genius in years to come and you can quote me on that. STEPHON MARBURRY, NBA Star, Entrepreneur

Allison Samuels |
07/07/2009

Erin Patton has had the very unique experience to work with and on some of the most interesting aspects of hip-hop, sports and pop culture. From his days as a Nike brand whiz to working side by side with Michael Jordan and his brand, Patton's knowledge and insights is invaluable to any discussion about hip hop's ultimate impact. ALLISON SAMUELS, National Correspondent, Newsweek

Kevin Powell |
07/07/2009

Erin Patton has put together a definitive book on the monumental border crossing between hip hop, American popular culture and entertainment, and the sports world. While this dynamic has been quietly understood for many years, Patton effortlessly documents how and why it happened. His voice is both personal and engaging, and the beauty of this book is that Patton is not just a detached observer. He is a participant and an expert in the world of branding and marketing, and he has delivered to us the first book of its kind. KEVIN POWELL, Activist, Writer, Public Speaker, Hiphop Aficionado

Adam Graves |
07/07/2009

If there are any marketers out there that still think they can ignore the urban market they'd better think again. As Hip-Hop culture and its influence has poured out og the cities and spread around the world, the "urban market" has become "the market". This isn't just a book for so-called urban marketers, this should be mandatory reading for every marketer in the country. ADAM GRAVES, Senior Vice President, Deutsch Advertising