Christine Crosby | 5 out of 5 Stars!
07/07/2009

We recommend Chuck Nyren's Advertising to Baby Boomers to all of our GRAND Magazine advertisers to help them put effective print and online ads to reach our Baby Boomer grandparent readers. CRISTINE CROSBY, founder, GRAND Magazine
Laurel Kennedy | 5 out of 5 Stars!
07/07/2009

Straight talk from someone who knows how to do it right, for the right price. LAUREL KENNEDY, President, Age Lessons. author of The Daughter Trap
John McMennamin | 5 out of 5 Stars!
07/07/2009

For years businesses have been told that Boomers would represent terrific opportunities as they aged. As Chuck Nyren points out, that strategic advise was then discouraged by advertising and media types who lived in the world of precious 18-49 demo. Finally, the opportunities are being recognized. Businesses are rapidly developing products and services targeted to Boomers. Nyren gives sound advice on how to communicate with this powerful consumer segment.
Gill Walker | 5 out of 5 Stars!
07/07/2009

Chuck's book is refreshing and informative, a creative opinion with real insights and in-depth understanding, supported with practical advice in a highly readable format. GILL WALKER, director Evergreen Marketing Communications, Australia
Marty Davis | 5 out of 5 Stars!
07/07/2009

Chuck Nyren has earned the distinction as the go-to guy for the inside dope on what Boomers want and how advertisers can effectively target this dynamic, powerful, and flush market. MARTY DAVIS, former anchor MSNBC News. Washington correspondent, Hour Magazine