Laura Brady | 5 out of 5 Stars!
29/04/2010

Drawing on her vast consulting repertoire and many life adventures, Andrea creates playful anecdotes to brilliantly share 10 simple brand lessons to drive customer loyalty. BrandAbout is not another stuffy business book, but an entertaining read with many applicable ideas about marketing and life. Having been fortunate enough to work with Andrea, I know first hand the value of her lessons. --Laura Brady, CEO, Medical Positioning, Inc.
Mitchell Kaplan | 5 out of 5 Stars!
29/04/2010

Andrea Syverson has written a wonderful work that transcends the traditional business book. Drawing on lessons learned from a lifetime of reading and observing, BrandAbout is not only for the serious entrepreneur, but also delivers a meaningful and thoughtful approach to getting the most out of life. BrandAbout has reconfirmed my belief that the first step to creating a business well run is beginning to understand how to lead a life well lived. --Mitchell Kaplan, owner, Books & Books
John Vitek | 5 out of 5 Stars!
29/04/2010

From the opening story to the last word of advice in BrandAbout you’ll experience Andrea’s down-to-earth sensibility, pragmatism rooted in best practices, and keen sense of smart business strategies that all lead to one important thing—raving, loyal customers who come back to you again and again. Andrea has helped our organization grow a solid brand using the principles outlined in this book. If you can’t get Andrea in person, this is the next best thing. All of her best tips, tools, and “trade secrets” are laid out with clarity and conciseness. You’ll discover that Andrea is not only insightful, but that she truly cares that your brand thrives now and long into the future. --John Vitek, president, Saint Mary’s Press
Ellen Kresky | 5 out of 5 Stars!
29/04/2010

Andrea’s work is delightfully refreshing. And just right for the tenor of our times. Her blueprint for a greater sense of play in how we build brands is soulful, constructive, and fun—a truly unique combination. --Ellen Kresky, creative director, Ben & Jerry’s
Steve Leveen | 5 out of 5 Stars!
29/04/2010

To read Andrea is to learn with a smile on your face. Her insights into business and life, and her beautiful writing, make BrandAbout deliciously useful reading for anyone in a position of stewardship of a cherished brand. I’m buying it for our whole team. --Steve Leveen, founder, Levenger