Neil Shah |
07/04/2010

Researchers at Microsoft are constantly pressed to provide better research consulting to our internal business partners. We are required to focus on generating the insights that will help drive the most essential business decisions. Custom Surveys Within Your Budget is well suited for a research organization that seeks to have an impact on the business beyond project management. It allows researchers to focus their attention on helping the business improve. It helps to minimize the time spent on the operational aspects of a research project and spend more time being an exceptional research consultant. --Neil Shah, Director of Research & Insights, Microsoft

Gamaliel Aguilar-Gamez |
07/04/2010

Custom Surveys Within Your Budget is especially useful for the Microsoft research organization since it provides a framework for making proper online research decisions. It is also a great reference book when making specific decisions on how to design sample, send invitations, build questionnaires or conduct analyses. The review of online qualitative and quantitative tools provides detailed descriptions of functionality and costs and helps me narrow my decision making process when evaluating online research tools. The book is an excellent resource for conducting online research; I highly recommend it for any researcher conducting online research. --Gamaliel Aguilar-Gamez, Research Business Manager, Microsoft

Garnor Morantes |
07/04/2010

Custom Surveys Within Your Budget is perfect for a growing organization like Ning. I need a resource that will help me build cost-effective online studies and this book does precisely that. I have used the book to select an online research tool and I frequently use the questionnaire content in building my own studies. As a researcher and marketer, this book fills the marketing research needs I have for a company like Ning. --Garnor Morantes, Senior Manager, Ning, Inc.

Marilyn Oliva |
07/04/2010

This book is a wealth of knowledge on conducting online surveys and should be used as a reference book for marketers The appendix alone is reason to buy this book. With its detailed review of the online survey tools available today, it saves marketers enormous amounts of time by clearly explaining the functionalities of the tools along with the benefits and detriments. I know I will be using this book to advise my clients on research tools and methodologies as well as recommending this book to my clients who want to conduct research on their own. --Marilyn Oliva, President, MPower Philosophy, LLC

John Andrews |
07/04/2010

Helping researchers to build an effective and cost effective study is increasingly critical to succeeding in the market today. Cooper and Philips have built a comprehensive guide for researchers and marketers to guide them through the research process. This book will help employees minimize costs through the use of effective research strategies and tools. --John Andrews, former CEO, Giga Information Group, Inc.