03/04/2013
Hustle’s research into the women of the Great Recession and the effect on them and the world around them is in-depth and personal which makes this book far more effective than others of its kind. The takeaways from this book are insights that are highly useful for marketers who need to reach a range of generations -- from the Boomers to the Millennials. Dea Connick Perez - Television Programming and Media Consultant