Renee Murphy |
16/09/2014

This in-depth guidebook is a rich resource for seasoned and beginning researchers alike. The approachable, easy-to-read tone had me laughing out loud at times, while highlighting fresh new ways to use platforms or methods I’ve been doing for years. Insightful analogies make unfamiliar terms and methods accessible. Candid case studies colorfully illustrate real issues that online moderators face. Dale and Abbott demonstrate expertise regarding a vast array of online methods, a difficult feat in an ever-changing landscape. I look forward to using this as a resource for training future online qual researchers. --Renee Murphy, Digital Research Consultant

Ray Poynter |
16/09/2014

This is a really useful book. It sets out the context, the tools, and then shows how to use them. Its great strength is its extensive use of examples, these illustrate client problems being tackled and solved via online qualitative research. --Ray Poynter, Managing Director, The Future Place

Benjamin Smithee |
16/09/2014

This represents the fulfillment of a giant need in our industry! Susan and Jennifer are experts in our industry and have provided a professional’s playbook and guide for all things Online Qual! They do a great job of covering the full gamut, and really NAILED it! Good read for all researchers out there looking to step up their Online Qualitative Research game!! --Benjamin Smithee, CEO, SPYCH

Jasper Lim |
16/09/2014

Qual-Online should be required reading for anyone involved in the research profession. Jennifer and Susan will not only help you avoid the many pitfalls that most online qualitative research projects come across, but more importantly, give you all the tips and tricks for getting the most out your qualitative research projects from A to Z! --Jasper Lim, CEO, Merlien Institute & Creator of QUAL360 and MRMW Conferences

Liz Van Patten |
16/09/2014

Abbott and Dale have created just what the title promises -- the must-have handbook for planning and executing successful online qualitative research. Informative and packed with "been there" tips, Qual-Online also manages that rare stunt for a business book -- it's an engaging and entertaining read. --Liz Van Patten, Van Patten Research, President