Todd Harff |
07/07/2009

Baby Boomers have money and they spend it! But before you target them, read Check Nyren's insightful, entertaining, and refreshingly candid book. You'll avoid common mistakes and find the keys to motivating savvy boomers. TODD HARFF, President & CEO Creating Results, LLC

Martin Smith |
07/07/2009

Chuck Nyren is one of the best writers on 50+ advertising and marketing-anywhere. He doesn't hide behind jargon; he shoots from the hip and tells it how it really is. MARTIN SMITH, group managing director, Millennium UK